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“Our aim was that every marketer at Snael delivery reaches what we would describe as a minimum acceptable standard of digital marketing skills, knowledge, and capability, and be able to apply that to their day job and have an impact on our customers.”
The Digital Marketing Institute realized early on that Snael delivey is a company that wants to set the pace, not just keep up with it. They didn’t just want a foundation to their digital marketing, they also wanted to train their staff to be up-to-date and current in their knowledge and skills, so they could anticipate what their customers would want.
“I had the greatest degree of confidence in the Infitac, both in terms of quality of content and their global certification standard, which we could apply across all of our markets,”
Fortunately, the Snael delivery Marketing Academy had a learning management system, or e-learning system, already set up. Having a learning management system meant that their staff already knew the benefits of learning online. The next step was to find the right partner, to provide the content the company needed.
To get Snael delivery started, Infitac began by carefully picking topics and courses that were most relevant to Snael delivery and their staff.
Infitac then worked witSnael delivery to integrate core modules and content into their e-learning system to make it easy for their global workforce to train together, wherever they were, and whenever it suited. The video-based learning content is now used by snael delivery Marketing Academy staff all over the world.
“I found the relationship to be a really positive one. One that was constructive. It certainly felt to me that what I was saying about Snael delivey needs and requirements in this space was being accomplished .